RICCA NEUDA ☰
☾
REAL ESTATE OPERATIONS + AUTOMATION

I build the systems behind busy real estate businesses.

I help agents and teams organize, automate, and manage the systems behind their business — from CRM and lead management to transactions, marketing, AI, and digital workflows.

CRM & Lead Operations AI & Automation Transactions Marketing Systems
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Ricca Neuda — Real Estate Operations & Automation Specialist

Your business doesn't need another task-doer.

It needs systems that work. I combine real estate operations, technology, marketing, automation, and process improvement to keep the moving parts of your business organized and connected.

About Me

Real estate operations, technology, and execution — in one partner.

I’m Ricca — a Real Estate Operations & Automation Specialist with 5+ years of combined professional experience and 2+ years focused on real estate.

I’ve supported agents and teams across CRM management, transaction coordination, listing and offer support, marketing, lead research, website operations, and day-to-day business systems.

My approach goes beyond completing individual tasks. I look at how your systems connect, identify repetitive or inefficient processes, and help organize, delegate, automate, or improve them so your business can run more smoothly.

⚙️ Systems-Minded

I look at the workflow behind the task and identify opportunities to make it simpler, clearer, and more repeatable.

🤖 Automation-Focused

I use CRM automation, Zapier, AI-assisted workflows, and connected systems to reduce repetitive manual work.

🏡 Real Estate Experienced

I understand the operational pace of real estate — CRM, listings, transactions, deadlines, marketing, and follow-up.

5+ YearsCombined professional experience
2+ YearsReal estate experience
Operations + MarketingFront-end and back-end support
RemoteSupport for U.S. real estate professionals
Selected Work & Capabilities

What I can manage behind the scenes.

A text-based overview of the systems, operations, and marketing functions I can support. I respect client confidentiality and do not publish private client materials, team photos, or identifying client information.

Email Marketing

Newsletter & Email Marketing

Created and managed newsletters and email campaigns to keep clients, leads, and audiences informed and engaged.

Tools: Canva, Mailchimp, Flodesk, Follow Up Boss

Social Media

Social Media Content & Management

Created branded social content, managed content calendars, and supported consistent publishing across multiple platforms.

Tools: Canva, CapCut, Meta Business Suite, Instagram, Facebook, YouTube

CRM & Lead Management

CRM & Lead Organization

Organized contact databases, managed lead information, applied tags, maintained records, and supported follow-up workflows.

Tools: Follow Up Boss, Lofty, KW Command, Google Sheets

Real Estate Operations

Transaction & Listing Support

Supported transaction coordination, listing and offer preparation, document organization, deadline tracking, and operational follow-through.

Tools: CRMLS, Follow Up Boss, KW Command, Trello, Google Workspace

Lead Generation

Lead Research & Prospecting

Researched real estate leads, organized prospect information, and prepared targeted lists for outreach and marketing campaigns.

Tools: MLS Platforms, Prime Tracers, Google Sheets, CRM Systems

Process & Workflow

Administrative & Workflow Support

Organized tasks, documents, spreadsheets, SOPs, and workflows to keep day-to-day operations running smoothly and efficiently.

Tools: Google Workspace, Trello, Google Sheets, Canva, Zapier

Client confidentiality matters. I can discuss the type of work I have handled and provide generalized or recreated examples when appropriate, without exposing private client information or materials.
What I Do

Systems and operations that keep your business moving.

Support can be combined around your priorities, systems, capacity, and growth stage.

⚙️

CRM & Lead Operations

CRM management, database organization, tagging, segmentation, pipeline management, follow-up systems, lead routing, and reporting.

🤖

AI & Automation

Zapier workflows, CRM automation, automated tasks, notifications, lead capture, AI-assisted processes, and cross-platform integrations.

🏡

Real Estate Operations

Transaction coordination, listing support, offer preparation, document organization, deadlines, and operational follow-through.

✉️

Marketing Systems

Email campaigns, newsletters, social scheduling, Canva content, ManyChat workflows, and marketing campaign support.

🌐

Website & Digital Operations

Website updates, forms, landing pages, digital troubleshooting, integrations, and GitHub-based projects.

📋

Process & SOP Optimization

Workflow mapping, SOP creation, documentation, process improvement, task organization, and operational system cleanup.

Services & Pricing

Choose the level of operational support your business needs.

Monthly retainers are designed around dedicated operational capacity — not random tasks. As your systems become more efficient, the goal is to create more leverage, not more busywork.

ESSENTIAL OPERATIONS

$750 / month
Up to 10 hours/week
  • CRM management & database cleanup
  • Contact tagging & segmentation
  • Pipeline & follow-up updates
  • Research & data organization
  • Listing / offer support
  • Transaction coordination support
  • Document & deadline tracking
  • Canva, social & basic email support
Most Popular

GROWTH OPERATIONS

$1,300 / month
Up to 20 hours/week
  • Everything in Essential
  • CRM / lead / pipeline management
  • CRM reporting & database maintenance
  • Zapier & CRM automation
  • Lead routing & automated task creation
  • Notifications & form-to-CRM workflows
  • Email campaigns & lead nurturing
  • ManyChat & social scheduling
  • SOP documentation

OPERATIONS + AUTOMATION

$1,800 / month
Up to 30 hours/week
  • Everything in Growth
  • Advanced Zapier workflows
  • AI-assisted business processes
  • Lead capture & automated follow-up
  • Cross-platform integrations
  • ManyChat & email automation
  • Website, forms & landing pages
  • Website-to-CRM integrations
  • GitHub-based projects
  • Workflow optimization

FULL OPERATIONS BACKBONE

$2,300 / month
Up to 40 hours/week
  • Comprehensive CRM & lead management
  • Transactions, listings & team operations
  • AI + automation systems
  • Email, social & marketing automation
  • Website & digital systems
  • Reporting & operational oversight
  • SOPs & process improvement
  • Ongoing system optimization
CUSTOM OPERATIONS PACKAGE — starting at $750/month
Combine CRM, automation, transaction coordination, marketing, website, AI, and other operational support based on your business needs and workflow complexity.

Not sure what you actually need?

Book a conversation and we can identify where your business is losing time, what can be organized or automated, and what level of support makes sense.

Book a Systems Call
Technology & Systems

Tools I can work across.

I’m comfortable working across real estate CRMs, marketing platforms, automation tools, productivity systems, websites, and digital workflows — and I can adapt to new systems quickly.

Real Estate & CRM
Follow Up Boss Lofty KW Command SkySlope CRMLS UtahRealEstate.com Prime Tracers
Automation & AI
Zapier ManyChat AI Tools CRM Automation Workflow Design
Marketing & Content
Canva CapCut Mailchimp Flodesk Meta Business Suite YouTube
Operations & Digital
Trello Google Workspace Google Sheets Calendly GitHub Website Management
How I Work

A simple process built around your business.

Clear priorities, organized systems, independent execution, and ongoing improvement.

01

Discover

We discuss your business, current systems, priorities, pain points, and where operational support would have the biggest impact.

02

Organize

I learn your tools and workflows, establish priorities, organize the work, and identify opportunities for improvement.

03

Execute

I handle the agreed operational work independently, keep systems updated, and communicate when something needs your input.

04

Optimize

As I understand the business, I look for repetitive work that can be documented, streamlined, delegated, or automated.

Let's Talk

Build a business that runs more smoothly.

If your CRM is messy, follow-up is inconsistent, transactions are taking too much time, or you're doing too much manually, let's talk about what can be improved.

I’m currently accepting new real estate clients.

Book a Systems Call